Hi, I am Gatha!

I am a product designer based in NYC, designing usable, simple and engaging experiences for audiences of all kinds.

Designing for accessible, remote healthcare for rural clinics @ Virtual Hospitals Africa

Previously designed experiences @ Amplify, DX Center & TechFleet

Selected Work

Attracting new visitors by gamifying art exploration.

A sleek, reusable and accessible design system created for the Rubin Museum of Art.

Subwaze

Making NYC/NJ Public Transit easier and stress-free through a mobile app.

Increased user acquisition and retention through interviews, usability testing and product thinking.

Improved product-led growth through behavioral analytics and eye-tracking.

Increasing growth through a new social listening feature.

Usability and Academic Research

Unveiling Among Us' Hidden Usability Flaws Using Nielsen’s Heuristics

Conducting unmoderated user tests to chart its course towards flawless play.

Exploring Gamification in HCI with respect to education for younger audiences.