Hello! This is Gatha, a product designer.
I am a UX Consultant at the Center for Digital Experiences @ Pratt Institute.
Previously designed immersive classroom experiences@ Amplify Education, Inc.
Client Work!
UX DESIGN • GAME DESIGN • LEARNING AND ENGAGEMENT
Gamified exploration of NGA’s art collection and learning about artists. Expected game launch in 2025.
USER RESEARCH • UX AUDIT • PRODUCT STRATEGY • B2C
Made it easier for Knowunity’s 9M+ users to find each other on the app. Strategized product ideas to attract more users using user research.
EYE-TRACKING • MIXED METHODS RESEARCH • B2C
Conducted eye-tracking tests for Affirmation Studio, to improve acquisition, feature adoption and onboarding.
CLASSROOM UX • INSTRUCTIONAL DESIGN • VISUAL DESIGN • GAMIFICATION
Amplify Education, Inc. (NDA)
Designed a gamified learning experience for 8th-grade ELA students to get them interested in STEM.
Design Projects
PRODUCT DESIGN • USER RESEARCH • PROTOTYPING
A 0 to 1 product designed to make your NYC/NJ commute stress free and smooth.
UX DESIGN • WEB DESIGN • DESIGN SYSTEMS
A sleek and accessible design system created for the Rubin Museum of Art.
HACKATHON • UX DESIGN • PROTOTYPING
We introduced Amazon Room, a feature for Amazon Music, aimed to socialize the music streaming experience with AI.
Usability and Academic Research
USABILITY TESTING • HEURISTIC EVALUATION
Unveiling Among Us' Hidden Usability Flaws Using Nielsen’s Heuristics (and How to Fix Them)
UNMODERATED USER TESTING • RAPID PROTOTYPING
We delved into the pixelated world of Flags4Friends, a solo dev's brainchild, conducting unmoderated user tests to chart its course towards flawless play.
GAMIFICATION • SECONDARY RESEARCH
Exploring Gamification in HCI with respect to education for younger audiences and a study of Duolingo’s model.