Selected Work

Product Design • Game Design • Product Strategy

Attracting new visitors by gamifying art exploration.

UX Design • Web Design • Design Systems

A sleek, reusable and accessible design system created for the Rubin Museum of Art.

Classroom UX • Visual Design • Gamification

Designed a gamified (STEM) learning experience for 8th-grade ELA students.

User Research • UX Audit • Product Strategy • B2C

Increased user acquisition and retention through interviews, usability testing and product thinking.

Product-led growth • Mixed-methods Research

Improved product-led growth through behavioral analytics and eye-tracking.

Hackathon • UX Design • Product Thinking

Increasing growth through a new social listening feature.

Usability and Academic Research

Usability Testing • Heuristic Evaluation

Unveiling Among Us' Hidden Usability Flaws Using Nielsen’s Heuristics

Unmoderated User Testing

Conducting unmoderated user tests to chart its course towards flawless play.

Gamification • Secondary Research

Exploring Gamification in HCI with respect to education for younger audiences.